Organisational development
Organisational development

About us

David Willcock founded Liberating Potential in 1996 following a fifteen year career working in HR and Organisational Development in the public and finance sectors. He is a Fellow of the Chartered Institute of Personnel and Development (Chartered FCIPD), an Accredited Master Executive Coach with the Association for Coaching and author of Collaborating for Results (see side panel). He coaches CEO's, Directors and senior teams across a range of sectors, developing leadership and collaborative working relationships.


Our vision is to liberate potential in order to help people and organisations thrive.


We are passionate about helping organisations create a culture where people are engaged, enjoy their work, perform at their best and adapt to change. We see trusted leadership and collaborative working relationships central to achieving this.


The core values we hold dear in our work are:

  • Listening to the client
  • Having open and honest relationships
  • Dedication to the people we work with
  • Integrity and professionalism in all our activities
  • Being the best at what we do

We have worked with a range of commercial, public and charity/not for profit organisations including Prudential, Rockwell Electronic Commerce, Novell Corporation Europe, the John Lewis Partnership, the The UK Forestry Commission and the RSPB. Current work includes leadership coaching with the RSPB and facilitating on a range of leadership and action learning programmes across the UK CIvil Service.


We value working with and coaching internal practitioners in client organisations to transfer skills and support sustainable change.


If you like what you have seen on this website, please contact us to arrange a conversation about your needs.

Collaborating for Results: Silo Working and Relationships that Work by David Ian Willcock, Director of Liberating Potential Ltd., is available from Routledge publishing. Please click the image to read a sample chapter on-line.


'This is a practical guide to harnessing the power of relationships between people and teams in organisations to achieve strategic vision and to be future-capable in a fast-changing world.'

Dr. Mike Clarke, CEO, RSPB

Information and Resources

For additional information and resources please click on Resources in the navigation bar

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