David Willcock founded Liberating Potential in 1996 following a fifteen year career working in HR and Organisational Development in the public and finance sectors. He is a Fellow of the Chartered Institute of Personnel and Development (Chartered FCIPD) and an Accredited Master Executive Coach with the Association for Coaching. David works individually, with associate colleagues and with partner organisations to deliver the services described on this website. He also values working with and coaching internal practitioners in client organisations to transfer skills and support sustainable change.
We are passionate about helping organisations create a culture where people are engaged, enjoy their work, perform at their best and adapt to change. We see effective working relationships central to achieving this.
The core values we hold dear in our work are:
We have worked with a range of commercial, public and charity/not for profit organisations including Prudential, Rockwell Electronic Commerce, Novell Corporation Europe, the John Lewis Partnership, the The UK Forestry Commission and the RSPB. Current work includes leadership coaching with the RSPB and facilitating on a range of leadership and action learning programmes across the UK CIvil Service.
If you like what you have seen on this website, please contact us to arrange a conversation about your needs.
Registered in England:
Liberating Potential Ltd., Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ
Company No. 04144799
Website terms and conditions of use
Collaborating for Results: Silo Working and Relationships that Work by David Ian Willcock, Director of Liberating Potential Ltd., is available from Routledge publishing. Please click the image to read a sample chapter on-line.
'This is a practical guide to harnessing the power of relationships between people and teams in organisations to achieve strategic vision and to be future-capable in a fast-changing world.'
Dr. Mike Clarke, CEO, RSPB
For additional information and resources please click on Resources in the navigation bar