Organisational development
Organisational development

Leadership Coaching, Facilitation, Collaboration


Develop high-performance working relationships with a master executive coach, facilitator and author on collaborating for results.


I'm David. I founded Liberating Potential in 1996 following a 15-year career in HR and Organisation Development in the public and finance sectors. Over 20 years later I have helped organisations in the UK and abroad across a range of sectors including Prudential, Waitrose and the John Lewis Partnership, Novell Corporation, The Vitec Group, Smiths Detection, the RSPB, the UK Civil Service and a number of its agencies.


Risk in relationships to an organisations effectiveness is not always given the attention it deserves alongside other aspects of business planning and delivery. This is where I come in - helping leaders and their teams navigate the complexity of human relationships to create organisations that collaborate for results.


I'm a Chartered Fellow of the CIPD, an accredited Master Executive Coach with the Association for Coaching and am qualified with the British Psychological Society as an occupational and personality test user.

Leadership Coaching

I coach leaders, managers and professionals and provide coach training and supervision.




I facilitate teams and groups in a variety of contexts and provide facilitation training.




I help leaders develop collaborative organisations that adapt to constant change.



Collaborating for Results: Silo Working and Relationships that Work by David Ian Willcock, Director of Liberating Potential Ltd., is available from Routledge publishing. Please click the image to read a sample chapter on-line.


'This is a practical guide to harnessing the power of relationships between people and teams in organisations to achieve strategic vision and to be future-capable in a fast-changing world.'

Dr. Mike Clarke, CEO, RSPB

Information and Resources

For additional information and resources please click on Resources in the navigation bar

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